Most Used Social Media Platforms in India 2021
The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos.
The report highlights that YouTube still ranked highest in most-used social media platforms in India amidst the rise of Instagram. Facebook and Twitter saw a major rise in proportion to the other social media platforms during 2020-21.
Facebook remains the world’s most widely used social media platform, but there are now six social media platforms that claim more than one billion monthly active users each. Half of these platforms are owned by Meta.
With the ease of internet access, the number of social media users in India stood at 518 million in 2020. Furthermore, the social network users in the country were expected to be almost 1.5 billion in 2040. Facebook remained the popular choice among the social media platforms as of 2020.
Six Types of Social Media
- Social Networks. When most people think of social media, they tend to imagine social networking sites. …
- Social News. …
- Microblogging. …
- Bookmarking Sites. …
- Media Sharing. …
- Community Blogs.
WhatsApp messenger is one of the popular social networking tool among the students, professionals, and households. Almost everyone is using to promote their business, products and services and even using it to manage their team.
Why is social media important? Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
Types of Social Media
- Social Networking.
- Photo Sharing.
- Video Sharing.
- Interactive Media.
- Blogging/Community Building.
YouTube – Yes, YouTube is considered a social media platform. What’s more, it is also the 2nd most-used search engine following Google.
The first social media site is born (1997)
On one of the first true social media sites, SixDegrees.com, you could set up a profile page, create lists of connections, and send messages within networks.
What are the Most Popular Social Media Apps for 2021? Top Apps, Trending, and Rising Stars
- 1. Facebook. With over 2.7 billion monthly active users (MAUs), Facebook is an absolute must for every brand. …
- Instagram. Instagram is another critical platform for 2021. …
- Twitter. …
- TikTok. …
- YouTube. …
- WeChat. …
- WhatsApp. …
The Top Social Media Platforms of 2022
- Facebook is used the most, has the highest ROI and engagement of any social platform, as well as the highest quality leads.
- YouTube comes in second for usage, engagement, and ROI, but it’s the number one platform marketers plan to invest in for the first time this year.